Deep Inc. – StreetArt – Intervention_F1
June 30, 2008
Intervention_F1, Vienna, 2004 – Deep Inc.
Shot by Lukas Beck
DEEP INC.- Urban Intervention Systems
Not uncustomary, the career of the Vienna-based artist Deep Inc. began in the graffiti scene in the western neighborhoods of the city in 1994. After several years of experimenting with classical New York Graffiti styles, he developed his characteristic 3-D style, inspired by calligraphy, architecture, and design. However, for Deep Inc. the boundaries of scriptural iconicity, characteristic to graffitis’ aesthetic, were soon to be reached. What followed were artistic interventions that put public space as a social and aesthetic phenomenon itself under scrutiny.
Ironically, Deep Inc. commented on the (social) failure of Viennas first civic-bike project; or reinvented a streetcar station as a racetrack – an artistic intervention that even met with the transport authority’s approval – subsequently.
Mercedes Benz Austria: The Idea “Shadow”
June 5, 2008
Incredible acceleration: the CL 63 AMG with 514 hp.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc.
Published: November 2007
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