Social Media
Today’s consumer enjoy a luxury of selection as never before, certainly judging by the highly personalized nature of entertainment media and music consumption. Importantly, this freedom of choice also extends to the marketing messages that consumers let pass inside their ring of defenses. For, armed with the latest browsers and search engines, the new generation is able to simply zap away uninteresting content and bothersome bytes of regurgitated info.
It thus comes as no surprise that products and information alike reach this new breed of highly individualistic consumer via increasingly unconventional paths – a key one of course being the colorful and oftentimes haphazard trail that cuts through the World Wide Web. Moreover, thanks to our “little digital helpers” all of us can now remain mobile and in complete control while blazing our individual trails – if need be, even around the clock.
Though WEB 2.0 may not yet be a household name, surely everyone is aware of record-setting Youtube.com, Facebook.com and Twitter.com. Ultimately, the three together explain how the Internet is able to deliver the sort of targeted advertising information that print and other traditional media alone simply cannot. It is thus only logical that, in an effort to more effectively reach consumers, companies are increasingly using the Web as a vital marketing and sales channel.
With ads bombarding consumers at every turn, the industry has recently relied heavily on sports and artist sponsoring to get more targeted brand messages across. However, in the long term, it is “artist support” that is growing more popular as a technique for increasing brand recognition across different age groups. Be it a team, performing group or individual artist or athlete, the key is to select the right group or individual artist – meaning one who will authentically represent and carry your brand.
What we offer
Opinion leader marketing, viral marketing and guerilla marketing – these are the advertising tools that will prevail in a future where flexibility will be of prime importance. As previously highlighted, the new consumer generation is not easy to reach, since it has the means to consume information and entertainment media using unconventional means. A successful brand campaign must therefore identify the key elements of the targeted consumer group’s demand profile, and be able to meet these pertinent needs within the production design.
We can help you implement a targeted communication platform that interfaces with your chosen community. Think of it as establishing your very own communication and advertising channel through social media platforms like Facebook.com, Youtube.com or Twitter.com.
What we are able to accomplish
In light of the revolution that is sweeping the media and advertising landscape, in particular the trend toward highly individualistic target groups, the new brand building and communication challenges can be formidable. A direct, interactive dialog with consumers is what companies need most today, and the Internet is just the platform to achieve this.
Though many companies find the task daunting, our expertise and vast network of contacts permit us to provide cost-effective solutions that let clients take advantage of the new online opportunities. This includes making targeted use of Web communities and platforms, as well as expanding the direct contact to fans, music producers, radio stations, art and film magazine editors, etc.
In order to reach a large group of potential consumers, the key is to remain on top of the latest trends, happenings and different scenes, and to actively steer information to the varied audiences. Ultimately, skilled communication has always been the key to effective advertising and it remains true today. These days, however, companies need the right partner more than ever to make it happen!
A highly flexible and innovative partnership
Our goal is to partner clients who wish to apply innovative new communication and advertising methods, i.e., beyond traditional media alone, in both the short and long term. In addition, we are able to bring new performers and artists on board who not only work and live on the cutting edge but also wish to share their image and popularity with consumers.
In terms of partnership, we offer clients:
• A long-term business partnership based on an annual budget and detailed advertising and communication concept
• A short-term partnership to assist with special events and targeted marketing activities
• Partnerships on a project-to-project basis that meet highly specialized client needs
• Internet Marketing
• Social Media Monitoring
• Complete Signup of all profile info: photos, bio, URL and description on social media websites
Text by: Hutan Vahdani / Robert Huttinger
for questions feel free to contact us:
Recent Comments